A new park and a large public square could form part of an ambitious redevelopment of Croydon’s Whitgift Centre. Early proposals from property developer Unibail-Rodamco-Westfield (URW) also include between 3,000 and 4,000 homes, bringing a stronger residential focus to the town centre.
In July 2026, URW bought the Whitgift Centre, Green Park House and parts of the Allders building from the John Whitgift Foundation for £31.5 million. Following the purchase, the developer has shared its vision for the site with Croydon Council.
A New Vision for the Town Centre
The proposals would see a significant change to the existing shopping-centre layout, moving toward a neighbourhood combining residential buildings and open public spaces. The buildings would range from lower-rise blocks to residential towers between 12 and 45 storeys.
URW’s strategic development director, Adam Smith, outlined to the council committee that a residential-led approach would be important in making the project financially viable.
New Green Spaces and Public Events
Alongside the proposed housing, the plans include new public spaces intended to give residents and visitors more opportunities to enjoy the town centre, such as outdoor activities and community gatherings.
One of the key features is a new green space provisionally named Whitgift Park, which could provide a place for residents and visitors to relax and enjoy more greenery in the heart of Croydon. The plans also include The Forum, a proposed public square on the site of the existing Whitgift Centre. According to URW, the space could accommodate events for up to 2,000 people, providing a potential setting for markets, live music and community events.
Balancing Development with Local Needs
While the proposals offer a new vision for the town centre, discussions with councillors have also raised questions about how the redevelopment would meet local housing needs.
During the committee meeting, Councillor Ria Patel highlighted the need for genuinely affordable housing in the borough. Smith explained that a mix of housing with some higher-priced flats would help make the overall development financially viable, while also allowing for affordable housing.
Council discussions also covered pedestrian routes and the impact on local heritage, including the locally listed 1960s Centre Tower. These considerations will form part of the wider discussions as the proposals progress.
What Happens Next?
The redevelopment remains at an early stage, with Croydon Council reviewing the pre-application proposals. URW intends to submit a formal planning application in 2027, which could bring exciting changes for the Whitgift Center in the coming years.
For more information, read the full Croydon Project Autumn 2026 Consultation.
