A werewolf on Croydon’s high street might usually raise a few concerns. In August, it drew cameras instead, as passers-by stopped to photograph an unusual visitor making its way through the town centre.
The character was part of a music video shoot for local alternative/funk band Slack Magic. Their latest song, ‘Pleasuring’, follows a beast enjoying its freedom and having fun on the streets.
Croydon Streets Take Centre Stage
The shoot took place across several familiar locations, including North End, George Street, The Oval Tavern, Riff Raffs and Never Say Die! tattoo studio. The band wanted to involve as many local people and businesses as possible, making Croydon part of the story.
Frontman Johnny Bishop described the song as a beast letting loose and enjoying itself. Filming among shops, venues and passing shoppers placed that playful idea in an everyday setting.
Supporting Local Creativity
Several local businesses welcomed the band and crew, offering spaces for the production.
Securing locations was not always straightforward, however. The team were unable to obtain permission to film inside the Whitgift Centre.
Videographer Rakesh Jaitly highlighted the challenges independent creatives can face when accessing filming locations, particularly compared with larger productions. Having local businesses willing to open their doors is valuable support for independent artists to bring creative ideas to life.
Croydon’s Creative Talent
Croydon’s creative reputation extends from institutions such as the BRIT School to independent bands making music in their own neighbourhoods. Slack Magic’s video brings that creativity onto the streets, turning familiar places into the setting for an unexpected story.
The werewolf may be the star, but Croydon is more than a backdrop. Its recognisable locations and the local businesses and people who supported the shoot give the video a character of its own.
